Hyperloop is a concept introduced by Elon Musk to build a 5th mode of transport that's capable of travelling at high-speeds, using air pressure technologies. 

Working in collaboration with Kieran Walsh, Jake Simmonds & George Boreham; we responded to the recent development of the Hyperloop and decided to create a concept for it's identity. During the process we agreed that it's greatest benefit to a consumer is the world becoming smaller, enabling people to connect with each other easily.

This idea of making the world smaller was encompassed within the simplistic logo design and tagline ‘Far Nearer’, which both exaggerate the convenience of the Hyperloop’s speed.